Data Analytics and Business Intelligence

Chapter 13 An Exploratory Study of Understanding Consumer Buying Behaviour Towards Green Cosmetics Products in the Indian Market

Md. Sohail,¹ Richa Srivastava² and Srikant Gupta^1,*

¹ Jaipuria Institute of Management Jaipur.

² Jaipuria Institute of Management, Lucknow.

* Corresponding author: [e-mail]

Contents

• 13.1 Introduction
• 13.2 Literature Review
• 13.3 Research Methodology
• 13.4 Result Analysis
• 13.5 Conclusion

13.1 Introduction

As the COVID-19 pandemic has made us hit rock bottom, it has become extremely important for us to analyse the impact of our actions on the environment around us. And, while doing so, it becomes extremely essential to identify the factors that have a huge influence on deteriorating the environmental ...