Data Analytics for Marketing

3

Design Principles and Presenting Results with Streamlit

Design is not just what it looks like and feels like. Design is how it works.

– Steve Jobs

When discussing how to present your results, few things are more ubiquitous than the trusty dashboard. A dashboard is, at its simplest, a screen that attempts to condense key metrics and KPIs in an easy and intuitive way, to allow for easy digestion of numerical information. We call them dashboards because, just like in a car, the key factor is to display only the fundamental and critical information needed by the user. It can provide a home screen for critical information, be it strategic or operational in nature.

In this chapter, we will go over the types of dashboards and their design principles, ...