May 2024
Beginner to intermediate
452 pages
11h 32m
English
Forecasting is a fundamental tool in any analyst’s arsenal. As an analyst, you will be frequently tasked with forecasting key performance indicators (KPIs) for planning. We will start by understanding the importance of forecasting in marketing analytics and how it helps businesses make informed decisions for future planning. Then, we will learn how to identify the KPIs and other relevant factors that need to be forecasted in marketing analytics. Next, we will go through the fundamental concepts ...