Data Analytics for Marketing

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Forecasting with Prophet, ARIMA, and Other Models Using StatsForecast

Gentlemen, you need to put the armor plate where the bullet holes aren’t because that’s where the holes were on the planes that didn’t return.

–Abraham Wald, Hungarian Mathematician

Forecasting is a fundamental tool in any analyst’s arsenal. As an analyst, you will be frequently tasked with forecasting key performance indicators (KPIs) for planning. We will start by understanding the importance of forecasting in marketing analytics and how it helps businesses make informed decisions for future planning. Then, we will learn how to identify the KPIs and other relevant factors that need to be forecasted in marketing analytics. Next, we will go through the fundamental concepts ...