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Data Analytics for Marketing
book

Data Analytics for Marketing

by Guilherme Diaz-Bérrio
May 2024
Beginner to intermediate content levelBeginner to intermediate
452 pages
11h 32m
English
Packt Publishing
Content preview from Data Analytics for Marketing

9

Customer Survey Analysis

Analyzing customer surveys is a vital part of market research, enabling organizations to grasp their customers’ needs, preferences, and levels of satisfaction. This process, which involves gathering data via surveys and dissecting the outcomes, aims to enhance the customer experience. By understanding customer sentiments, businesses can pinpoint improvement areas and make strategic decisions to bolster customer satisfaction and loyalty, ultimately improving customer experience, in order to increase customer satisfaction and loyalty. It can also lead to insights into how to improve the product or service and how to better target and acquire new customers.

In this chapter, we will discuss the steps involved in conducting ...

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Publisher Resources

ISBN: 9781803241609Supplemental Content