Chapter 1

Exploring Definitions and Roles

IN THIS CHAPTER

Bullet Understanding the different types of data

Bullet Managing large datasets with business intelligence tools

Bullet Recognizing the importance of data analytics

Bullet Appreciating the role of data management

Bullet Presenting data analytics visually

Data is everywhere — literally. From the moment you awaken until the time you sleep, some system somewhere collects data on your behalf. Even as you sleep, data is being generated that correlates to some aspect of your life. What is done with this data is often the proverbial 64-million-dollar question. Does the data make sense? Does it have any sort of structure? Is the dataset so voluminous that finding what you’re looking for is like finding a needle in a haystack? Or is it more like you can’t even find what you need unless you have a special tool to help you navigate?

The answer to that last question is an emphatic yes, and that's where data analytics and business intelligence join the party. And let's ...

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