Chapter 2

Delving into Big Data

IN THIS CHAPTER

Bullet Seeing how businesses use data

Bullet Understanding big data

Bullet Getting how data leads to insights

Bullet Knowing common data sources

Bullet Examining the role of big data in data science and engineering

Bullet Combining big data and business intelligence

People create and use data all the time. We usually take it for granted. It’s part of our daily personal and business vernacular. As with many things, your definition of data probably differs from someone else’s definition of the same. In fact, your (or their) definition may not even be entirely accurate. We tend to take data for granted and perhaps neglect to ensure we’re all on the same page when discussing it.

For example, your colleague may ask you to gather data on a topic. Seems straightforward. But might they actually be asking you to gather information instead? They’re different things. If you gather data ...

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