Chapter 2
Delving into Big Data
IN THIS CHAPTER
Seeing how businesses use data
Understanding big data
Getting how data leads to insights
Knowing common data sources
Examining the role of big data in data science and engineering
Combining big data and business intelligence
People create and use data all the time. We usually take it for granted. It’s part of our daily personal and business vernacular. As with many things, your definition of data probably differs from someone else’s definition of the same. In fact, your (or their) definition may not even be entirely accurate. We tend to take data for granted and perhaps neglect to ensure we’re all on the same page when discussing it.
For example, your colleague may ask you to gather data on a topic. Seems straightforward. But might they actually be asking you to gather information instead? They’re different things. If you gather data ...
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