Chapter 18.1

An Introduction to Data Visualizations


Management does not have time to sort through mass amounts of data to make business decisions. Today it is critical for data to be presented in a meaningful way to be understood to be useful. This chapter is an introduction to visualizations to present the data in a story format for better business decisions and results.


Data visualization; Data to insights; Context; Data source; Data format; Data Quality; Interactive visualization; Dimensions; Dashboard; Visualization audience

Introduction to Data Visualizations—Overview

Data is necessary for business. When data is put into a visualization, they can be used to tell a story. Telling a story is a sequence of events that ...

Get Data Architecture: A Primer for the Data Scientist, 2nd Edition now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.