Qualitative data, non-quantifiable information, can contain valuable feedback about library services and resources. Examples and suggestions for processing qualitative data are discussed.
Qualitative data describes, approximates or characterizes the attributes, characteristics or qualities of a thing, transaction or phenomenon. It is conceptual, not numerical. Qualitative data can be categories, narratives, interviews, open-ended question responses and other non-quantifiable data (Green and Britten, 1998: 1231; Simon, 2002; Business.dictionary. com, 2011). Not merely anecdotal, research using qualitative data requires rigor, ...