Qualitative data
Abstract:
Qualitative data, non-quantifiable information, can contain valuable feedback about library services and resources. Examples and suggestions for processing qualitative data are discussed.
Key words
qualitative data
analysis
non-quantifiable
The definition of qualitative data
Qualitative data describes, approximates or characterizes the attributes, characteristics or qualities of a thing, transaction or phenomenon. It is conceptual, not numerical. Qualitative data can be categories, narratives, interviews, open-ended question responses and other non-quantifiable data (Green and Britten, 1998: 1231; Simon, 2002; Business.dictionary. com, 2011). Not merely anecdotal, research using qualitative data requires rigor, ...
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