10
appification
instant customer gratification
I HAVE WORKED in and around the field of enterprise software for over twenty years. I have seen a lot of trends come and go, a lot of technologies wax and wane, but I have seen nothing in the world of software that has caused such rapid and radical change as that of mobile applications, or apps. While some examples of apps existed prior to the launch of Apple’s App Store in 2008, it was Apple’s introduction of an open software platform on its new mobile smartphone that launched us all into a new, appified existence. Of course, Apple wasn’t the first company to introduce this model, but it was arguably the largest purveyor of this business approach, particularly in the consumer space. The impact of ...
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