12
thingification
objects as participants
TODAY’S ORGANIZATIONS are under tremendous pressure to manage all of the information that is bombarding them. Our discussion thus far should make it clear that while the amount of data generated in our world up until this point has been enormous, we haven’t seen anything yet. Indeed, if you apply a 50 percent year over year increase to the growth rate of data, in a decade you’d realize an almost 60-fold increase in annual data volume. The issue is, growth rates in the 2010s are estimated to be closer to 100 percent year over year, and accelerating.
Through contextification and socialfication, companies are going to have to manage the vastly larger amount of data created by the daily activities of their ...
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