your only business imperative

AS WE ENTER the era of the data-driven, data-dominated business, one of the major issues companies will face is the speed with which things occur. Driven by hypercompetition, market transparency, and customer expectations, companies will need to learn how to act before their customers need them. They need to anticipate customer needs and proactively sell solutions in a just-in-time fashion. Data analytics allows such predictive action, but it won’t come inexpensively or easily. A company will need the ability to capture and assess millions of pieces of data per second, most of it generated in real time. This data will need to be compared with huge volumes of existing data and with constantly updated ...

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