putting your audience to work

CHAPTER 10 reviewed how the wealth of corporate operational data allows companies to create and then outsource an ever-expanding proportion of their business processes. This phenomenon is creating a new generation of business utilities—processes where inputs and outputs are managed by outside organizations. These companies have optimized their processes to produce predictable results at minimal cost.

Examples of such companies include Paychex and Ambrose HR, companies that specialize in delivering a practical, reliable business provide information results. The goal of these organizations is to provide an information service that is as invisible as electric or water service in our homes. They also seek ...

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