The Two Market Competition Rules for the Digital Economy
In 2007 IBM acquired Cognos, a Canadian business intelligence software company, in an all-cash transaction for $5 billion. With this acquisition, IBM firmly established itself in the growing market for enterprise analytics. At that time, companies were starting to collect even more data and building strong analytics teams to extract insights from the data to improve all aspects of their business operations. Thus, the Cognos analytics capabilities were the perfect complement for IBM’s database and integration technologies that collected, processed, and stored data. The acquisition seemed like a perfect match. Cognos offered complimentary capabilities, with strong market growth ...
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