Chapter 4Purpose

Everything starts with a purpose otherwise why would you bother doing it? Remember everything we said about the data underpinning the business strategy? Well that is what this stage of the transformation process is ensuring you do. Not only that, it also helps frame the direction for all your other data activities so make sure that you pay attention to this area and incorporate it as a fundamental part of your data journey. By looking at strategy, governance and risk you are definitely getting a solid foundation for the transformation you are taking your company on.


Illustration depicting an organization’s business strategy that starts with a purpose, setting targets, performance analysis finally leading to success.

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