Data Driven Business Transformation

Chapter 4Purpose

Everything starts with a purpose otherwise why would you bother doing it? Remember everything we said about the data underpinning the business strategy? Well that is what this stage of the transformation process is ensuring you do. Not only that, it also helps frame the direction for all your other data activities so make sure that you pay attention to this area and incorporate it as a fundamental part of your data journey. By looking at strategy, governance and risk you are definitely getting a solid foundation for the transformation you are taking your company on.

Strategy

Lauren Walker, CDO at Dentsu Aegis Network

Getting your data strategy right is always a matter of perspective. In my 15 years in the data industry, I have worn various lenses: the data aggregator/value added re‐seller lens, the tech vendor lens and now the media/marketing domain lens. As a chief data officer, I am thrilled to see every shape and size of organisation believing in the mantra, ‘data is transformational’. My clients and my partners are investing in data‐savvy employees, partnering with consultancies, with start‐ups and with enterprise tech vendors to modernise, automate and innovate.

From my early experiences at ChoicePoint (now part of Reed Elsevier LexisNexis) and through those formative ten years at IBM, across information management, Hadoop, analytics, Watson and the ...