There is a bit of a clue in the title here, this chapter is all about the tools you need not only to be able to play the data game but play it well: the information architecture and the right metrics and technology. Let's equip your company with the top tools for looking after data properly and, while you are putting those in place, we'll help them get the best from what you already have. Don't wait for everything to be perfect, perfection is a disease when it comes to change. Make the most of now and plan for a better future.
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