Data Driven: Harnessing Data and AI to Reinvent Customer Engagement

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THREE CORE PRINCIPLES FOR BUILDING A WINNING DATA STRATEGY

Now that you are armed with an understanding of the data landscape, it’s time to give you three core principles that encapsulate most of what we’ve learned during a decade immersed in data. Master them early, and you can avoid the ratholes we and others have been down where we can promise, no cheese awaits you. We offer them with a view toward helping you break old habits. If you’re already a successful data-driven marketer, they can help clarify what you have already intuited but perhaps haven’t yet consciously confirmed. Taken together, we believe they offer a sound framework ...