Chapter 19

Ten Resources for Information and Assistance

In This Chapter

arrow Getting information about direct marketing best practices

arrow Complying with privacy and opt-out legislation

arrow Understanding where to get data and marketing services

arrow Buying analytic tools

As you go about learning and applying the discipline of database marketing, you’ll at times feel somewhat overwhelmed by all the moving parts. The good news is that you’re not alone. There is a great deal of help available, if you know where to look for it.

In this chapter, I introduce you to some of the resources that are at your disposal. They range in nature from direct marketing best practices to the regulatory environment to software and services. I try to touch on the areas that are most likely to require some outside assistance.

Joining the Direct Marketing Association

tip.eps The Direct Marketing Association, or DMA, is a non-profit organization that provides database marketing–related services and support to both consumers and businesses. ...

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