Chapter 19
Ten Resources for Information and Assistance
In This Chapter
Getting information about direct marketing best practices
Complying with privacy and opt-out legislation
Understanding where to get data and marketing services
Buying analytic tools
As you go about learning and applying the discipline of database marketing, you’ll at times feel somewhat overwhelmed by all the moving parts. The good news is that you’re not alone. There is a great deal of help available, if you know where to look for it.
In this chapter, I introduce you to some of the resources that are at your disposal. They range in nature from direct marketing best practices to the regulatory environment to software and services. I try to touch on the areas that are most likely to require some outside assistance.
Joining the Direct Marketing Association
The Direct Marketing Association, or DMA, is a non-profit organization that provides database marketing–related services and support to both consumers and businesses. ...
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