Data-Driven SEO with Python: Solve SEO Challenges with Data Science Using Python

© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2023

A. VoniatisData-Driven SEO with Pythonhttps://doi.org/10.1007/978-1-4842-9175-7_2

2. Keyword Research

Andreas Voniatis¹  

(1)

Surrey, UK

 

Behind every query a user enters within a search engine is a word or series of words. For instance, a user may be looking for a “hotel” or perhaps a “hotel in New York City.” In search engine optimization (SEO), keywords are invariably the target, providing a helpful way of understanding demand for said queries and helping to more effectively understand various ways that users search for products, services, organizations, and, ultimately, answers.

As well as SEO starting from keywords, it also tends to end with the keyword ...