Chapter 3. How to Get Started

The business value of a data fabric is clear. It provides one place to go for data, for better and faster insights. It offers consistent, high-quality, governed, and secure data to everyone throughout your organization. It simplifies your journey to data democratization. And your users will spend less time searching and more time analyzing. Table 3-1 shows five prime use cases for data fabrics, the challenges they solve, and the benefits they bestow.

Table 3-1. Use cases for data fabrics
Data fabric use case Data challenges solved by data fabric Benefits
Customer engagement (customer 360)
  • Customer data is spread across multiple systems, making it difficult to truly understand customers.
  • Incomplete data impacts sales and marketing effectiveness.
One place to go for customer data:
  • Revenue acceleration
  • Lower cost of sales
  • Higher return on marketing spend
Line-of-business (LOB) operations (operations 360)
  • LOB operations data is distributed in silos.
  • Incomplete data prevents optimizing resources, increases costs, and reduces customer satisfaction.
One place to go for LOB data:
  • Lower operational costs
  • Faster response to changing operational dynamics
New-product innovation
  • Lack of access to data inhibits collaboration spanning multiple groups and systems.
  • Lack of real-time data access deters speed-to-market and optimization of R&D resources.
One place to go for R&D data:
  • Faster time to market for new products
  • Higher return ...

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