Chapter 2 The Data Fluency Framework

Motion pictures are among the most popular media for telling stories. They didn’t become so overnight. Over their 100-year history, changes in the industry have led to disruptions and challenges that shape the way you experience movies today. This evolution, though, has brought a rich and distinctive system to deliver content and fluently communicate ideas in ways that engage audiences.

The technologies of moviemaking have changed dramatically over the years. From the initial transition from silent films to “talkies” to innovations in animation and 3-D, filmmakers have continuously learned new skills as technologies create new opportunities for storytelling. At the same time, the film industry has understood that establishing standards creates a healthy ecosystem. Standards—everything from film aspect ratios to cinema sound systems to DVDs—give producers a shared set of tools and expectations to work with. At the same time, MPAA ratings, well-understood movie genres, and industry awards help consumers know what to expect when they buy a film experience.

The people who make films have undergone their own evolution as well. Out of a period when directors were under the control of studio executives emerged auteurs–talented directors whose passion and personal influence are such that they are considered “authors” of the films they produce. The industry also created film schools and apprenticeship systems to educate new generations of talent. ...

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