Chapter 6

Thinking … Machines

 Engineers are taught to make a decision analytically, but there are times when relying on gut or intuition is most indispensable.



FIGURE 6.1 “All the users, all the data.”

Courtesy: Sean Grove, CEO of Bushido, painted by David Dolphin and Patrick O’Doherty. This hood decoration was derived from an original poster by Brandon Ballinger. Photo credit: Hunter Whitney.

The adult human brain is a three-pound puzzle. We know how many of the main pieces fit together, but the complete picture is far from clear. The way this masterpiece of biological evolution works can’t be fully explained or duplicated ...

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