Data Lakes For Dummies

Chapter 19

Top Ten Reasons to Invest in Building a Data Lake

IN THIS CHAPTER

Building the case for your data lake efforts

Changing your organization’s appetite for the next big thing

Okay, you’re convinced that your company or governmental agency absolutely, positively needs a data lake. How do you sell the idea to others in your organization?

You’ll most likely need to build a financially oriented business case. But beyond the dollars and cents, you’ll need to be well armed with a portfolio of solid, concise arguments to help convince the head honchos in your organization that they definitely need to pile into the car and take a trip to the data lake.

Supporting the Entire Analytics Continuum

Your organization probably has a few data warehouses and more than a few data marts in use. You’ll probably be challenged with something along the lines of “Why do we also need a data lake?” or “Can’t we just expand our enterprise data warehouse?”

Classic data warehouses and data marts are best suited to provide data-driven insights that fit the “tell me what happened” or “tell me what is happening” mold. They deal in cold, hard facts. Data lakes, on the other hand, broaden the flavors of data-driven insights into “tell me what is likely to happen” and “tell me something interesting and ...