5
Managing Your Data Environment
The data elements that we capture in our transactional systems every day have enormous potential! We can generate interesting information to see whether we are still on track with our strategic objectives, how our business is doing, or how successful we are at what we do. With this gathered information and data we are able to take a variety of actions to improve our services, products, business operations, and so on. As described in Chapter 2, Unfolding Your Data Journey, we see issues with data quality and the need for data management in some form in order to advance in our data and analytics maturity.
Remember that the power of (big) data is not in the data itself but in how you use it!
Data management is the ...
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