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Data Mining and Predictive Analysis by Colleen McCue

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2

Domain Expertise

“When all else fails, ask your father; he knows practically everything. And those things of which he is ignorant, are not worth knowing anyway.”

Phillip McLaughlin.

I do not need a degree in mechanical engineering to drive a car. I do need some training in its operation, as well as knowledge of the rules of the road. This is similar in many ways to data mining. The software has progressed to the point where it is no longer necessary to be a statistician or artificial intelligence (AI) engineer. There is some training required to understand how to use the software, however, and some additional knowledge regarding the data mining “rules of the road.” This will help the user avoid some of the common analytical pitfalls covered ...

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