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Data Mining and Predictive Analysis by Colleen McCue

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Data Mining

Revealing its origins and widespread use in business, data mining goes by many names, including knowledge management, knowledge discovery, and sense making.1 Data mining is “[a]n information extraction activity whose goal is to discover hidden facts contained in databases.”2 In other words, data mining involves the systematic analysis of large data sets using automated methods. By probing data in this manner, it is possible to prove or disprove existing hypotheses or ideas regarding data or information, while discovering new or previously unknown information. In particular, unique or valuable relationships between and within the data can be identified and used proactively to categorize or anticipate additional data. Through the ...

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