Data Mining Applications with R

Chapter 7

Caravan Insurance Customer Profile Modeling with R

Mukesh Patel* and Mudit Gupta^†,    ^*Adjunct Professor, Changa University of Science and Technology, Anand, India and Director, Dexter Consultancy Services, Ahmedabad, India,    ^†Analyst, Dun & Bradstreet, Bangalore, India

Abstract

The business objective addressed here is how an insurance company can use its current customers’ data for modeling target customer profiles aimed at cross-selling of Caravan (Motor Homes) policies as well as targeting new customers. Current customers’ data are reviewed and preprocessed, followed by preliminary analysis (such as linear regression analysis) to gain an understanding of the nature of data. Various modeling methods were considered before it was ...