O'Reilly logo

Data Mining Applications with R by Yonghua Cen, Yanchang Zhao

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 9

A Choquet Integral Toolbox and Its Application in Customer Preference Analysis

Huy Quan Vu, Gleb Beliakov and Gang Li,    School of Information Technology, Deakin University, Melbourne, Victoria, Australia

Abstract

Customer preferences have always been of interest to researchers aiming to support the strategic planning and decision making of business managers. An effective way of analyzing the preferences is to model the multicriteria decision making (MCDM) of the customers. However, it requires the simultaneous consideration of multiple criteria, which is insufficient for many traditional methods. In this chapter, we deploy an aggregation function technique, the Choquet Integral, and introduce a newly developed toolbox, named Rfmtool ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required