A Choquet Integral Toolbox and Its Application in Customer Preference Analysis
Huy Quan Vu, Gleb Beliakov and Gang Li, School of Information Technology, Deakin University, Melbourne, Victoria, Australia
Abstract
Customer preferences have always been of interest to researchers aiming to support the strategic planning and decision making of business managers. An effective way of analyzing the preferences is to model the multicriteria decision making (MCDM) of the customers. However, it requires the simultaneous consideration of multiple criteria, which is insufficient for many traditional methods. In this chapter, we deploy an aggregation function technique, the Choquet Integral, and introduce a newly developed toolbox, named Rfmtool ...
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