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Data Mining: Concepts and Techniques, 3rd Edition by Micheline Kamber, Jian Pei, Jiawei Han

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1.6 Which Kinds of Applications Are Targeted?

Where there are data, there are data mining applications

As a highly application-driven discipline, data mining has seen great successes in many applications. It is impossible to enumerate all applications where data mining plays a critical role. Presentations of data mining in knowledge-intensive application domains, such as bioinformatics and software engineering, require more in-depth treatment and are beyond the scope of this book. To demonstrate the importance of applications as a major dimension in data mining research and development, we briefly discuss two highly successful and popular application examples of data mining: business intelligence and search engines.

1.6.1 Business Intelligence ...

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