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Data Mining: Concepts and Techniques, 3rd Edition by Micheline Kamber, Jian Pei, Jiawei Han

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7.8 Exercises

7.1 Propose and outline a level-shared mining approach to mining multilevel association rules in which each item is encoded by its level position. Design it so that an initial scan of the database collects the count for each item at each concept level, identifying frequent and subfrequent items. Comment on the processing cost of mining multilevel associations with this method in comparison to mining single-level associations.

7.2 Suppose, as manager of a chain of stores, you would like to use sales transactional data to analyze the effectiveness of your store’s advertisements. In particular, you would like to study how specific factors influence the effectiveness of advertisements that announce a particular category of items on ...

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