Book description
Delve into your data for the key to success
Data mining is quickly becoming integral to creating value and business momentum. The ability to detect unseen patterns hidden in the numbers exhaustively generated by day-to-day operations allows savvy decision-makers to exploit every tool at their disposal in the pursuit of better business. By creating models and testing whether patterns hold up, it is possible to discover new intelligence that could change your business's entire paradigm for a more successful outcome.
Data Mining for Dummies shows you why it doesn't take a data scientist to gain this advantage, and empowers average business people to start shaping a process relevant to their business's needs. In this book, you'll learn the hows and whys of mining to the depths of your data, and how to make the case for heavier investment into data mining capabilities. The book explains the details of the knowledge discovery process including:
Model creation, validity testing, and interpretation
Effective communication of findings
Available tools, both paid and open-source
Data selection, transformation, and evaluation
Data Mining for Dummies takes you step-by-step through a real-world data-mining project using open-source tools that allow you to get immediate hands-on experience working with large amounts of data. You'll gain the confidence you need to start making data mining practices a routine part of your successful business. If you're serious about doing everything you can to push your company to the top, Data Mining for Dummies is your ticket to effective data mining.
Table of contents
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- Introduction
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Part I: Getting Started with Data Mining
- Chapter 1: Catching the Data-Mining Train
- Chapter 2: A Day in Your Life as a Data Miner
- Chapter 3: Teaming Up to Reach Your Goals
- Part II: Exploring Data-Mining Mantras and Methods
- Part III: Gathering the Raw Materials
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Part IV: A Data Miner’s Survival Kit
- Chapter 12: Getting Familiar with Your Data
- Chapter 13: Dealing in Graphic Detail
- Chapter 14: Showing Your Data Who’s Boss
- Chapter 15: Your Exciting Career in Modeling
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Part V: More Data-Mining Methods
- Chapter 16: Data Mining Using Classic Statistical Methods
- Chapter 17: Mining Data for Clues
- Chapter 18: Expanding Your Horizons
- Part VI: The Part of Tens
- Appendix A: Glossary
- Appendix B: Data-Mining Software Sources
- Appendix C: Major Data Vendors
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Appendix D: Sources and Citations
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Data Sources
- Chapter 2. A Day in Your Life as a Data Miner
- Chapter 12. Getting Familiar with Your Data
- Chapter 13. Dealing in Graphic Detail
- Chapter 14. Showing Your Data Who’s Boss
- Chapter 15. Your Exciting Career in Modeling
- Chapter 16. Data Mining Using Classic Statistical Methods
- Chapter 17. Mining Data for Clues
- Other Sources
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Data Sources
- About the Author
- Cheat Sheet
Product information
- Title: Data Mining For Dummies
- Author(s):
- Release date: September 2014
- Publisher(s): For Dummies
- ISBN: 9781118893173
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