Data Mining Methods for the Content Analyst

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NETWORK ANALYSIS

Network analysis differs from more traditional content analysis techniques in that instead of individual words or actors, it is the patterns of connections between those entities that are the focus. Increasingly sophisticated network analysis methodologies allow very advanced exploitation of this information, ranging from simple analysis of who's connected to whom to more advanced structural characterization able to indicate how important a given node is to the network as a whole. In many ways, network analysis represents the future of where content analysis is heading as a discipline. The techniques in this chapter are relatively advanced and not every content analysis project will have data that is easily represented in ...