CHAPTER 7

Neural Networks in Data Mining

As with many similar business data mining applications, the ability to predict customer success would make decision making a lot easier. While perfect prediction models cannot be expected, there are a number of data mining techniques that can improve the predictive ability. Neural network models are applied to data that can be analyzed by alternative models. The normal data mining process is to try all alternative models and see which works best for a specific type of data over time. But, there are some types of data where neural network models usually outperform the alternatives, such as regression or decision trees. Neural networks tend to work better when there are complicated relationships in the data, ...

Get Data Mining Models now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.