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Part 1 Data Preparation: Business Point of View
Chapter 1 Analytic Business Questions
1.2 The Term Business Question
1.3 Examples of Analytic Business Questions
1.4 The Analysis Process
1.5 Challenging an Analytic Business Question
1.6 Business Point of View Needed
Chapter 2 Characteristics of Analytic Business Questions
2.2 Analysis Complexity: Real Analytic or Reporting?
2.3 Analysis Paradigm: Statistics or Data Mining?
2.4 Data Preparation Paradigm: As Much Data As Possible or Business Knowledge First?
2.5 Analysis Method: Supervised or Unsupervised?
2.6 Scoring Needed: Yes/No?
2.7 Periodicity of Analysis: One-Shot Analysis or Re-run Analysis?
2.8 Need for Historic Data: Yes/No?