Data Preparation for Analytics Using SAS

Chapter 4

Different Points of View on Analytic Data Preparation

 

4.1 Introduction

4.2 Simon, Daniele and Elias: Three Different Roles in the Analysis Process

4.3 Simon—The Business Analyst

4.4 Daniele—The Quantitative Expert

4.5 Elias—The IT and Data Expert

4.6 Who Is Right?

4.7 The Optimal Triangle

 

4.1  Introduction

In Chapter 2 – Characteristics of Analytic Business Questions, we discussed the complexity of the analysis team as a characteristic of a business question. If the business question and the related analysis are simple and only one or a few people are involved in this analysis, there will be little interaction between people.

If, however, more people from different disciplines with different backgrounds and interests are involved ...