In this chapter, we introduce data science generally and narrow it down to data science for business which is also referred to as Business Analytics. We then give a detailed explanation of the process involved in Business Analytics in the form of the Business Analytics journey. In this journey, we explain what it takes from start to finish to carry out an analytics project in the business world, focusing on small business consulting, even though the process is generic to all types of business, small ...
© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2022
A. I. TolulopeData Science and Analytics for SMEshttps://doi.org/10.1007/978-1-4842-8670-8_11. Introduction
Afolabi Ibukun Tolulope1
(1)
London, United Kingdom
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