9 Case study 2 solution
This section covers
- Measuring statistical significance
- Permutation testing
- Manipulating tables using Pandas
We’ve been asked to analyze the online ad-click data collected by our buddy Fred. His advertising data table monitors ad clicks across 30 different colors. Our aim is to discover an ad color that generates significantly more clicks than blue. We will do so by following these steps:
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Load and clean our advertising data using Pandas.
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Run a permutation test between blue and the other recorded colors.
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Check the computed p-values for statistical significance using a properly determined significance level.
Warning Spoiler alert! The solution to case study 2 is about to be revealed. I strongly encourage you to ...
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