Data Science for Business and Decision Making

Chapter 1

Introduction to Data Analysis and Decision Making

Abstract

This book, in which the main multivariate modeling and operational research statistical techniques are discussed, is the result of several years of study and research, and emphasizes the importance of data science in academic and business environments. It may be considered the main fruit of several discussions and lucubrations of the importance of applied modeling in decision making. This chapter aims to introduce the book, encouraging researchers and managers to use it whenever possible, as well as to propose a brief reflection about the hierarchy between data, information, and knowledge. Our humble expectation is that their decision-making processes will always improve ...