Chapter 8
Telling Powerful Stories with Data
IN THIS CHAPTER
Laying out the basics of data visualization and storytelling
Choosing the perfect data visualization type for the needs of your audience
Picking the perfect design style
Crafting clear and powerful visual messages with the right data graphic
Adding context
Any standard definition of data science will specify that its purpose is to help you extract meaning and value from raw data. Finding and deriving insights from raw data is at the crux of data science, but these insights mean nothing if you don’t know how to communicate your findings to others. Data visualization and storytelling are excellent means by which you can visually communicate your data’s meaning. To design effective data visualizations and stories, however, you must know and truly understand the target audience and the core purpose for which you’re communicating with members of that audience. You must also understand the main types of data graphics that are available ...
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