September 2021
Beginner to intermediate
432 pages
11h 39m
English
Content preview from Data Science For Dummies, 3rd Edition
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Chapter 11
Making Marketing Improvements
IN THIS CHAPTER
Uncovering popular use cases
Mapping and scoring your sales-and-marketing channels
Getting hip to modern data privacy requirements
Rolling your own marketing mix models
Each and every customer has their own, unique set of preferences, needs, and wants. The better you can align your business and its offerings with the most intimate desires of your customers, the easier it is to convert leads into new customers and make repeat sales with existing customers. Luckily for you, data science, when combined with data analytics, is the perfect vehicle by which to offer the personalization that today’s tech-savvy consumer craves. In this chapter, I have you look at several ways to go about using data science in marketing to improve the profitability of your company’s marketing efforts.
Exploring Popular Use Cases for Data Science in Marketing
You can use data science in a lot of ways to increase your marketing return on investment. These are the most common marketing use cases for data science:
- Recommendation engines: Whether you build ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.