Chapter 12
Enabling Improved Decision-Making
IN THIS CHAPTER
Applying business intelligence
Supporting better decisions by digging into analytics
Doing data science for decision support
Deciding which approach to apply first
Business and data science are both complex topics in their own rights. You can easily find yourself getting caught up looking at the bark on the trees and accidentally forgetting to look for a way out of the forest. That’s why, with each new data project, it’s extremely important to stay focused on the goal. Ultimately, no matter the business function or industry you support, true north is always the same: business profit growth. Whether you achieve it by creating greater efficiencies or increasing sales rates and customer loyalty, the goal is to create a more stable, solid profit-growth rate for your business. In this chapter, I focus on showing you how to use data to increase business profit by improving decision support at your company.
Improving Decision-Making
Before discussing how to use data to help improve decision-making, it pays to take a closer look ...
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