2. Data Exploration and Visualization
Objectives
In this chapter, you will learn to explore, analyze, and reshape your data so that you can shed light on the attributes of your data that are important to the business – a key skill in a marketing analyst's repertoire. You will discover functions that will help you derive summary and descriptive statistics from your data. You will build pivot tables and perform comparative tests and analyses to discover hidden relationships between various data points. Later, you will create impactful visualizations by using two of the most popular Python packages, Matplotlib and seaborn.
Introduction
"How does this data make sense to the business?" It's a critical question you'll need to ask every time you start ...
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