July 2019
Beginner
320 pages
9h 45m
English
Content preview from Data Science Strategy For Dummies
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Chapter 19
Investing in Data as a Business
IN THIS CHAPTER
Sorting out the concept of data monetization
Explaining how to start treating data as an asset
Elaborating on the data economy
The “data is an asset” idea is not new. However, despite the large number of people who have made the claim, there’s still a huge difference between talking about making data an asset and actually doing it. And, when it comes to pushing the slightly more expanded message “data as a business,” few are willing to take that ambitious step, even though (as I would argue) the possibilities are endless for those who dare to actually go on and do it.
So, yes, there's been a bit of a buzz out there about data for a while, but the interesting question right now is why an increasing amount of attention is being given to data as an asset and why does it seem as if some companies are discovering it for the first time? And, why do many businesses still undervalue data and information — or are unable to leverage it — although analysts, vendors, and others are repeating the message of the importance of data over and over again? This chapter tries to provide the answers to these questions.
Exploring How to Monetize ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.