CHAPTER 4

Erin Shellman

Nordstrom

Erin Shellman is a statistician and data scientist in the Nordstrom Data Lab—a small team of data scientists and software developers who build data-driven technologies like product recommendations. As of the time of writing, Nordstrom operates 289 full-line department stores across the United States and in Canada, and 151 Nordstrom Racks. Shoppers increasingly buy online and Nordstrom offers a variety of retail experiences to fit different preferences.  For bargain-hunters, the flash sale site Hautelook offers daily deals for members, and for men who want a personal touch, Trunk Club provides a curated home try-on experience. In combination with Nordstrom.com, nordstromrack.com, and brick-and-mortar stores, ...

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