CHAPTER 10

Anna Smith

Rent the Runway

Anna Smith is an analytics engineer at Rent the Runway, an online and offline fashion company that rents designer dresses and accessories. The company partners with famous designers to ensure every woman can have her Cinderella moment. Rent the Runway rents everything from party dresses, wedding dresses, prom dresses, and designer dresses for special occasions including Halloween, to the handbags and jewelry to accompany the outfit. Analytics is a huge part of Rent the Runway’s success, which is predicated on tracking more than 50,000 unique inventory items on the website, in the mail, in cleaning, and warehouse storage, and on recommending to its customers the dress sizes and cuts that will best fit their ...

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