December 2014
Intermediate to advanced
364 pages
12h 9m
English
Content preview from Data Scientists at Work
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CHAPTER 14
Kira Radinsky
SalesPredict
Kira Radinsky is the CTO and Co-Founder of SalesPredict, a company using machine learning and predictive analytics to provide Customer Lifecycle Intelligence. SalesPredict increases a company’s revenue by helping sales people identify their real potential buyers and by providing insights for winning their business. Through the use of sales data, customer relationship management software, and signals from the web and other data sources, SalesPredict builds a model of a company’s specific high-value customers and then utilizes predictive analytics to increase leads and conversion rates, as well as accelerate the sales cycle and reduce churn. Because datasets of successful customer purchase histories are often ...
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