Chapter 12. Business Value of Data and ROI

Some of the ideas in this chapter were derived from the Teradata white paper titled “Measuring Data Warehouse Return on Investment,” by Sid Adelman.

Organizations have data on customers and suppliers, and they have transactional data that captures the guts of the business, the purchases, sales, customer calls, activities, and financial data. This data has value, meaning it is an asset that is just as important, if not more important, than the buildings, the inventory, accounts receivable, and equipment assets of the organization. When a company gets evaluated for purchase, evaluated as a merger candidate, or ...

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