This is the most comprehensive, practical and useful guide to data strategy that I have come across. I have developed a few data strategies and would have found it easier and produced a better strategy if I had read Ian Wallis’ book first. This is a book that is informed by deep, real-world experience of data strategy and the many change challenges involved. It has all the frameworks, tools and thinking you could need, laid out in a clear and readable way. For anyone involved in data or digital strategies it is a must read.
Tony Gosling, Chief Digital Officer, RSBG UK Group
Whether you are new to the area or just an old dog learning new tricks, this book offers vast experience, anecdotes and learnings from the front line for you to apply in ...
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