BIBLIOGRAPHY
Strategy
Books
Aiken, P., Harbour, T., Kelly, E., Walsh, B., Walter, K. (2020) The CDO Journey: Insights and Advice for Data Leaders. Basking Ridge, NJ: Technics Publications
Ansoff, H.I. (1965) Corporate Strategy: An Analytic Approach to Business Policy for Growth and Expansion. London: McGraw-Hill
Brandenburger, A.M., Nalebuff, B.J. (1996) Co-opetition. New York: Currency Doubleday
Branson, R. (2013) Like a Virgin: Secrets They Won’t Teach You at Business School. United London: Virgin
Carruthers, C., Jackson, P. (2017) The Chief Data Officer’s Playbook. London: Facet Publishing
Chan Kim, W., Mauborgne, R. (2005) Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston, MA: Harvard ...
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