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Data Visualization for Oracle Business Intelligence 11g by Tim Vlamis, Dan Vlamis

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CHAPTER1

Introduction

“I see what you mean.” We understand and interpret the world through our sense of vision. If we hope to share understanding in large organizations, we have to find ways to communicate a consistent, coherent message to hundreds or even thousands of individuals across large distances, time zones, and even cultures. The fastest and most effective way to do this is through the presentation of data-driven insights displayed as graphs, tables, maps, simple statements, and patterned visuals. Business intelligence dashboards and reports are exactly this—attempts at visual communication. If we are to communicate effectively, however, ...

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