Data Visualization For Dummies

Chapter 1

Introducing Data Visualization

In This Chapter

Delving into data visualization

Deploying data visualizations for your audience

Embracing the data visualization design process

If you're reading this book, you're probably interested in finding better ways to visualize your information. When you help people visualize the meaning of data, you add tremendous value to any organization. In this chapter, we look at what data visualization is and what it means to different groups.

When it comes to gaining valuable insight in a company setting, the use of data visualization is critical. Companies are desperate to view and learn from their Big Data. Data visualization, however, is a growing field with a critical shortage of true experts.

Big Data refers to the voluminous amounts of information that can be collected from social media data as well as internal company data. Analyzing and extracting insights from it is the goal.

After reading this book, you'll be able to help fill that ...